READ ABOUT LACI'S REPUTATION OF
PROBLEM-SOLVER AND HOW HER STRATEGIES HAVE ELEVATED EACH CLIENT.
THE CONTENT TOUR DE FORCE
They say behind every successful man is a strong woman, but without question, the same holds true for a successful woman.
For proof, look no further than Laci Swann’s client roster.
The brain and brawn behind as many female celebrity brands as well as male, one of the reasons Swann’s award-winning company, Sharp Editorial, is in such high demand is because Swann is a content tour de force. A ghostwriter, web designer, and results-generating social media expert specializing in start-ups, she literally does it all, and then some.
“My company is full-service because the whole point of professional branding is to create one consistent and complementary ‘voice’ on behalf of clients, whether we’re talking websites, social media, or career-enhancing content like books,” she says. “Creating content a la carte isn’t helpful in achieving that ‘voice.’ My clients trust us with pulling their complete voice together, and that trust is everything.”
The “voice” behind such celebrities as Somaya Reece of VH1’s “Love and Hip Hop” and Bravo’s “First Family of Hip-Hop, WNBA Champion and four-time Euro champion, Alysha Clark, NBA player, Justin Holiday, and Emmy Award-winning producer, Alana Blaylock, Swann has been granted that trust because she goes above and beyond for clients. “I’m consistent AF, meaning I show up,” she says. “I’m proud of my team’s incredibly fast turnaround times without sacrificing quality or consistency. Once a client signs with me, they can count on me to solve the problems they have -- to be their marketing Olivia Pope!” she laughs.
But you don’t have to be a television firebrand or Olympic-level athlete to work with Swann, who is married to pro basketball player, Isaiah Swann. Her professional happy place? Helping already successful people who are entering into the entrepreneurial space not just make their digital mark but leverage it for the return on investment they desire.
“I have one client who, within two years, I helped transition from being a promising blogger to a bona fide business owner, with website visits this year alone climbing to 1007% and sales jumping 1013%,” says Swann. “The branding we created has landed her opportunities with corporations that are household names,” she says of her strategic approach to absolutely everything, from the development of blogs to the curation and implementation of an effective social media plan. “For another client, we grew her IG very quickly, by thousands of followers, leading to guest articles in major publications and a regular fashion segment on a TV network. Simply existing on the Internet is not enough to make an ongoing branding investment,” Swann says. “Impact is.”
Impact is something Swann knows all about, not just in the creative space but in the entrepreneurial one. The married mother of two is also the founder of The Modern Momtrepreneur (TMM), a global community of female 9-5ers and entrepreneurs who exchange business tips, stories, and experiences to help them succeed in ways both they and their families benefit from. “We promote each other on social media, support one another’s ventures, and promote each other’s products and services as well as upcoming events,” Swann explains of her virtual community via Facebook group, which also has a presence on Instagram. “Before COVID, we held our first in-person TMM luncheon in Atlanta this past January. It was sold out,” she says. “Our second event was scheduled for July 2020 in D.C., but we opted to postpone it. I want TMM to benefit women in business or women looking to enter the business space, and I mean at all levels -- successful or beginner,” she says. “The beginners can learn from the experienced, and the experienced can engage new potential clients by being part of this group.”
Swann has long been a champion of other women. The middle child of a single mother, her mom – also an entrepreneur – was her first role model. “When we moved from Pittsburgh to Naples, Florida, I watched my mom work three jobs -- as a waitress, a hospital worker, and a medical transcriptionist -- to provide for my brother, sister, and me,” says Swann. “She worked 15 to 20-hour days, eventually transitioning into owning her own very successful business. While I don't want to glorify capitalism, what I do want to do is acknowledge that being economically self-sufficient gives women options,” says Swann. “For moms, it models for our children all that is possible. I believe in our power and brilliance as women and sought to create a loving, supportive tribe for all of us.”
To that end, Swann also seeks to partner with companies that champion moms and their children – companies that can help her and others expand upon platforms meant to help teach women about business while promoting the self-care of mothers. “I envision working with companies like Crayola, Toms, Lego, Burt’s Bees, Hulu, and others, companies that already make strides in terms of helping us imagine a more diverse, nurturing, and inclusive world, brands helping to chart a path for health, wellness, and ultimately, success for us all.”