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LACI SWANN,
THE CONTENT TOUR DE FORCE

As the brain and brawn behind a range of high-profile individuals and brands, my expertise is consistently in high demand because I function as a true content powerhouse. I'm a ghostwriter, web designer, and results-driven social media strategist specializing in start-ups — a combination that lets me deliver end-to-end brand transformation.

 

I take a full-service approach because the entire point of intentional voice development is maintaining a consistent, complementary voice across platforms. Whether it's websites, social media, or career-shaping content like books, the goal is alignment. Creating content à la carte rarely produces that alignment. My clients trust me to unify their voice — and that trust means everything to me.

 

I've been the voice behind celebrities and influential individuals such as Somaya Reece of VH1's Love and Hip Hop and Bravo's First Family of Hip-Hop, Pastor Philip Anthony Mitchell of 2819 Church, 3x WNBA Champion Alysha Clark, NBA players Justin Holiday and Jeff Green, and Emmy Award–winning producer Alana Blaylock. They trust me because I show up consistently, communicate clearly, and solve problems fast. Once a client signs with me. I become their editorial Olivia Pope.

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But you don't need to be a television firebrand or an Olympic-level athlete to work with me. My sweet spot is helping successful professionals step confidently into entrepreneurship — and ensuring their digital presence becomes a strategic asset.

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One client, in particular, always comes to mind when I think of incredible wins. In just two years, she elevated from a promising blogger to a bona fide business owner. Her site visits increased 1,007%, and her sales climbed 1,013%. The branding we built opened doors to major corporate partnerships, such as Salesforce, Victoria's Secret, and Google.

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For another client, I scaled her IG by thousands within three months through strategic content planning and active community engagement, leading to guest articles in national publications such as Forbes and The New Yorker, and a recurring fashion segment on a TV network. "Simply existing online isn't enough," I tell clients. "Impact is what moves the needle."

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Impact is something I know deeply — not only in creative work, but in the entrepreneurial and advocacy spaces. I am the co-founder of The Little Boy Blue Foundation, a nonprofit dedicated to education, empowerment, and inclusive support for neurodiverse individuals and families. As the mother of a nonverbal child, this mission is profoundly personal. Each summer, we host the only neurodiverse summer camp in Florida's capital city. Parents told us they felt seen and supported, and their kids had the best time. The work is joyful and urgent, and it fuels my commitment to meaningful work.

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In 2024, my children were invited by Nike and WNBA Champion Jewell Loyd to design a custom sneaker that would shine a light on autism—an unexpected full-circle moment that became Nike’s best-selling release of the third quarter. That milestone reinforced what I already believe: when intention guides creativity, the results are life-changing.

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Championing others has always been part of who I am. I am the middle child of a single mother whose resilience shaped my worldview. When we moved from Pittsburgh to Naples, I watched my mom work three jobs to support my siblings and me. She later built her own multi-million-dollar business. While I don't glamorize hustle culture, I believe economic self-sufficiency gives women options and models possibility for our children. That belief grounds my commitment to elevating women's stories and ventures.

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Today, I continue to partner with companies and creators who champion education, creativity, women, and children, and I pour my expertise into helping them build brands that feel authentic and unforgettable.

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